Today, women’s cycling is the biggest growth sport, and the team at commercial production company Venture Visuals, with Director Tom Kranzle at the helm, has been at the forefront for spreading the message of empowerment to women looking to find a voice through physical activity and self care. Liv Cycling designs their bikes from the ground up for the female rider. They are the only brand dedicating their resources to design of the world’s friendliest bike on roads and gravel paths for comfort, safety and versatility for women.
Liv has integrated a confidence-inspiring ride with controls and accessories designed specifically for the female rider. The Liv Cycling campaign “Actually I Can” has come out of women’s personal stories of overcoming struggles and doubts we all may fear, whether physical or mental. “Actually I Can” had its start with the grassroots organization Black Girls Can Run (BGR) with founders Ashley Hicks-Rocha and Toni Carey, based in Atlanta, Georgia. Ashley and Toni have inspired and encouraged African-American women to attain a better and healthier lifestyle. BGR and Liv Cycling, in the business of inspiring women with comfort and confidence, needed great storytelling to get their message out.
Venture Visuals has become that expert voice. Their expertise in filming and editing and the power to inspire shows how honest storytelling puts advertising at its best. “I’ve worked with many creative vendors, and it was clear when the concept of “Actually I Can” came about for Liv that we needed a group like Venture Visuals to not only shoot the videos, but really help us build out the stories! Stories are everything in today’s marketing world, customers do not want to read or see something that isn’t authentic and the team at Venture Visuals really understands the importance of real content that connects with people’s deepest feelings,” says. Amy Stanfield, Global Marketing Director for Liv.
Venture Visuals shot the “Actually I Can “campaign on location in Atlanta and got to spend time with Ashley’s family and friends. That focus and personal connection to their subjects have made their 31 stories of inspiration and encouragement go viral. “Actually I Can” may also be the mantra for Venture Visuals as they continue to create and share projects with purpose for the world.