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Claudio Napolitano: AXA Mexico / Cannes

AXA, a French multinational insurance firm, launches a new campaign aimed at the importance of art insurance. In partnership with Arrechedera Claverol agency and Rabbit House production company, Claudio Napolitano shot a series of detailed images portraying dramatic scenarios in which art could be damaged, destroyed, or even stolen. The images are not only visually stunning, they also capture the message AXA wanted to send to their audience. After all, isn’t that what storytelling is about?