We are so excited to present the latest look in luxury for the Lexus MY18 NX from Rick Chou and Lee Waters, the creative forces behind the award-winning Blue Sky CGI studio. Blue Sky CGI was honored to be asked to create matching photo-realistic automotive components that would seamlessly be integrated into existing photos.
Sounds fairly easy, but anything this team tackles is never easy —they just make it look that way. Blue Sky had to create images for the new Lexus model based solely on 3D data, which takes a lot of experience and research. Imagine creating the next look when you don’t even have the real car to use as a reference.
Rick, Lee and their team of artists have a deep understanding of their brands, work closely with their clients and always listen to their feedback. It’s truly a team effort in order to make the final asset aesthetically beautiful as well as product correct. The Lexus MY18 NX offers a taste of achievable luxury to buyers used to mainstream brands.
Blue Sky CGI created automotive images according to specs for a sharper look and enhanced handling. Several rounds of the approval process brought them to finals for delivery. Their final presentation is a display of fluid lines for a streamlined look, adding a classic beauty to innovations in handling for the ultimate ride of quality and comfort.
A project like this can be challenging but also very rewarding, especially when the Lexus MY18 NX imagery was on its way to advertising in print, broadcast, video and the Internet well before production cars hit the market. Blue Sky CGI sees the future and lucky for us we get to be part of it.