Commissioned for Honda's press release and featured at the Geneva motor show 2017 the image campaign by Boom CGI is featured online and print worldwide. Honda's concept car the NeuV (New Electric Utility Vehicle) and electric car Clarity.
Honda wanted the campaign to look futuristic for the NeuV and a simple concrete textured background to show of the clean white modern style of the Clarity car.
The campaign was a collaboration between,car photographer Oliver Paffrath. CGI environments were created by Boom CGI and final composite and photo retouch by Pixel Punks.