The Honda Odyssey Minivan is ready for its close-up. And who better than David Westphal to capture the moment? Confidence, safety, style and assurance are the hallmarks of David’s photography and the Odyssey Minivan. Active families with their pets and all their stuff need the right revved-up vehicle to go to the beach, a local fair or just a trip to the mall whenever they want that great DIY weekend.
The Honda Odyssey fits the bill with David’s lifestyle captured in the moment. Precision, expert craftsmanship and great working relationships brought this project to life for Group Creative Director Steve Chow and his agency, RPA. RPA needed an all-in-one solution that met their technical requirements while preserving the creativity for a bucket full of imagery across the web, PR, prints, broadcast and video.
Shot on location in Southern California over five days and in-studio for three, David created all assets for this campaign. The Minivan presented an odyssey of its own with many technical challenges. In addition to the typical backplate photography, images had to be created for animations for the website. The stars aligned with a close-working relationship between photographer, post-production team and agency to show the importance of the consumer experience for finished product.
Flexibility was key, as strategies had to be modified for billboard images and for accompanying animation. And talk about working on the fly! While on location, David in collaboration with the agency and post production team under Taylor James developed the camera path within each image and how the camera traveled through the image to minimize parallax of the talent to fit requirements for the web. David connects all the dots with the Honda Odyssey Minivan project and shows there’s something for everyone.
It’s the perfect example of how innovative technology connects to every point in our daily lives. Details of the vehicle are artfully expressed with an array of must-have features as the kid friendly rear-entertainment system, sensing safety and supreme comfort for up to eight passengers. The ultimate family minivan has met its ideal photographer.