We all know the feeling of taking a lot of photos and never getting around to printing them. Now printing photos and sharing them is a whole lot easier and trendier than ever. JDA, Inc. got the dream job to design logo, do packaging, point-of- purchase display and even help name the new Canon IVY Mini Portable Printer.
JDA, Inc. reached out to Jim Purdum for his refreshing artistic input and expertise to tell the story of the new portable+pocket-sized photo printer catering to a youthful lifestyle. “Jim is always at the top of our minds when we want quality lifestyle photography, and he always delivers. He has great vision and makes a seemingly hectic shoot go by like a breeze,” says Sr. Art Director Joel Penos.
Jim’s honest, high-energy lifestyle photography is a bright show-and-tell for the pocket friendly photo printer that works with an Android or Apple iphone and goes wherever you go. Snap a picture, customize it with digital stickers or captions and print it from your smartphone. The photo paper has a sticky back so it adheres to favorite surfaces.
A lot of thought had to be put into locations and storylines that would fit the demographic of Millennial and Gen Zers mainly female lifestyle. Range had to be from a teen girl’s bedroom, to a coffee house to hanging out with friends on the beach at sunset in one day. Jim met the challenges, kept to schedule and showed a variety of scenes, while keeping an authentic and casual vibe to the shoot.
The girl’s bedroom and the coffee house scenes had talent looking at blank photo paper/stickers with no images on them. Jim’s solution was to shoot a variety of loose images within a short window of time to be dropped in during post. Using the Canon 35mm camera system and a combination of natural lighting and supplemental strobe lighting, Jim’s fast-paced shooting style kept pace and momentum while energizing the talent.
We get real delight and the carefree spirit of the product during the golden hour at the beach. Friends hang out together taking photos and are quickly printing them out with stickers right on the spot. Jim was proud to help Canon show that documenting your life with printed photographs is in style again, and he is already in talks with Canon about expanding the campaign.