Shop to you drop and take delight in every moment. That’s the story BOOM CGI was asked to present for Creative Director Kasia Ozmin of Together We Create and client Brown Thomas.
Brown Thomas is Ireland’s most beautiful lifestyle store, home to unparalleled designer brands. They were looking to refresh the brand with new ads attracting new customers to their unique shopping experience. The aim was to show the front of the department store with the kind of special welcome you get with a doorman but also capture the luxury and pleasure you get when shopping at Brown Thomas. BOOM answered the call putting bold imaginations into action.
They were asked to create CGI balloons that would look photo real and could be integrated with photography taken of the front of the store. For seamless integration, the artists had to be sure the CGI balloons matched perfectly to the angle of the photograph so they would appear to be floating on air on their own pure energy and joy at the entrance way. The end result was a festive welcome scene of fabulous colorful balloons leading the way to a world of first-class fashion, lifestyle, beauty and events. BOOM rejuvenated the Brown Thomas brand just as they wanted and helped introduce the crème de la crème of shopping experiences to new customers along the way. Brown Thomas Balloons can be seen in print and editorial venues.