A warm, soothing shower, how we love the way it relaxes, calms, invigorates body and soul. But now it’s time to go further and take a shower in style—one that meets the highest standards in design and function.
Architects and contractors are still stuck in the past and time for them to look at innovative engineering in construction with options for flexibility in shower installations to meet the demands of today’s market. Giannini Creative could not have been happier to lead the way in presenting the easy-to-install, safe and waterproofed systems from client USG Durock™ Brand Shower System.
Working with global creative agency Gyro, a repeat partner, and Sr. Art Director Matt Olson and Creative Director Mark Sedlacek, Giannini Creative brought the USG campaign “Not Your Father’s Shower System” to life with a combination of CGI backgrounds and photography by Sam Grant Photo. To build the new, you need to know the old. Giannini Creative puts their research into action with detail and a unique perspective in every story. They wanted to show vintage-style bathrooms and found the most efficient way was to build them in CGI, giving them total control over each image. The Giannini Creative vision reflects all the benefits of the USG Shower System. Customization, enhanced moisture and mold protection for a superior system get treated to beautiful, clean images sporting a fashionable palette of colorful pastels in every scene.
Finally, a sleek, high-end look for a shower system any father today would love to experience.