When two experts in the mechanics of motion come together you can’t help but get perfection. Giannini Creative and Firestone brought the best of their skills together for a new advertising campaign for the Firestone Destination A/T Special Edition Camo Tire.
VP Creative Director Mikal Pittman and Chief Creative Office Britt Nolan of Leo Burnett entrusted the Giannini team of top animation artists to create a tire coming out of camo liquid for the tag ending of a Firestone TV spot.
The CGI team took the lead in producing the tag to show how the Destination A/T Special Edition tire blends in by standing out with its distinctive carbon-black camo sidewall design. With eye-catching, powerful animation, Giannini highlighted the aggressive sculpted features made for toughness and dependability for the all-season, all-terrain Passenger Light Truck/SUV- Special Edition Camo tire.
Like Firestone, Giannini Creative keeps building and moving—ready for wherever the road takes them. The animation tag for the Firestone Destination A/T Special Edition Camo Tire is out now and can be seen across all media: print, broadcast, video and Internet venues.