“This is your brain on smartphones. No one really knows what the ubiquitous devices are doing to our brains, but some people have suspicions.”
We all want and need to know more about this phenomenon. Award-winning BOOM CGI and Hearst’s classic tech magazine Popular Mechanics have joined forces to investigate and present the latest theories on cell phones and the risks they might pose to our health in this fascinating feature.
Design Director Michael Wilson of Popular Mechanics approached the expert multimedia imaging and animation artists to create a CGI Illustration of a human brain. BOOM’s priority for first-time client Hearst was to produce an X-ray-style, 3D rendering of a human brain easily highlighting the most correct and affected areas of cell-phone use: anterior cingulate cortex, right prefrontal cortex, hippocampus, pineal gland and the nucleus accumbens function. The work had to be meticulous, medically approved and verified by a neuroscientist. Needless to say, they aced their science tests with flying colors.
BOOM’s art is opening our eyes and brains, making us a whole lot smarter about our smart devices and how they are affecting our lives for better or worse. “This Is Your Brain on Smartphones…” appears as a double-page spread in an upcoming issue of Popular Mechanics.