Blue Sky CGI delivers continuity with grace and motion in their latest campaign for Fiji Airways and a new fleet of Boeing 737 MAX 8 aircraft. The award-winning Blue Sky team of artists and programmers was asked to produce a 30-second TVC spot along with eight companion hi-res stills of the cabin interiors.
The 737 Max airplane in both exterior flying shots and interior shots is 100% CGI rendering based on 3D models developed earlier by the team. CG content opens the spot with an exterior of the 737MAX flying and banking into view, showing off the new Fiji Airways livery branding with a nod to a proud heritage on the tail fin. The animating camera moves inside to flow through Business Class and on to Economy with graphical overlays at opening and closing.
Meeting all specs for a detailed look at the distinctive customization of the Fiji Airways 737 MAX 8 cabin, the camera glides through stopping briefly to highlight interior lights, shading and placing the new seats and alleys. The branding embellishments and warm color scheme of the tail fin cross over to continue in the prints and soft furnishings throughout the cabins.
Blue Sky’s passion for technology and design come together in flight to present a unique touch of character and the Pacific exotic in the Fiji Airways 737 MAX TVC 30-second spot and accompanying stills. Final animation and imagery were delivered on time for an impressive launch of the new airplanes.