Giannini Creative has been up to some very cool product advertising recently, breathing life and fun fashion into something old, and now new again. Working with BBDO Chicago, Giannini Creative produced a new campaign for a fashionable bag collection from the special collaboration between Japanese lifestyle brand BEAM Couture and venerable 50-year-old Ziploc resealable plastic bags.
The focus was to introduce the popular BEAMS brand to the U.S. with a right-on-time transparency appeal, given the clear-bag policies now in place for sports leagues, music festivals and entertainment events as well as air travel and major retailers.
Capturing the brand’s innovative and skillful craftsmanship, Giannini’s detailed artistry elevates the charm of BEAMS Couture X Ziploc collection in every image. Exposed seams and the unique patchwork construction show the Ziploc bag transformation into delightful customized accessories with logos, antiques and ribbons on caps, fanny packs, backpacks, tote bags, shoulder bags, pouches, aprons, umbrellas and sun visors.
Transparency never looked so chic or was so easy with these sporty, reusable Ziploc designer plastic-bag creations. Look great as you travel, shop or attend events and even help to save the environment. Read about the campaign in the Los Angeles Times .
See more of Giannini Creative’s handiwork online at BEAMS Couture