Award-winning Blue Sky CGI continues to revolutionize the transportation industry with an exciting new autonomous vehicle that will ferry future commuters. Fisker ORBIT—an electronic, connected and driverless shuttle for smart cities, public airports, campuses and other geo-fenced routes is set to revolutionize transportation for congestion-free mobility.
CEO Henrik Fisker wanted a dynamic campaign to match his exciting new venture. He chose fellow visionaries and artists at Blue Sky CGI to create the ORBIT futuristic look and feel. Only basic 3D data and simple materials applied to ORBIT for both interior and exterior were provided by Fisker. With just a three-week turnaround, Blue Sky was asked to create four still-image layouts.
They also had to improve the geometry of the 3D models, improve the materials and set up proper lighting to complement the design. With backplate choices from the client, Blue Sky created the cars completely in CGI and in addition handled the angle study, initial composition and final retouching.
Working closely with the Fisker team and the retouchers, daily feedback and rapid response were essential for key issues as lighting, perspective, aspect ratio, texture and atmospheric elements. A tall order, but Blue Sky loves the challenge. Creating reality and shaping the future by integrating CG elements with existing photos is the real fun, exciting part for them. Blue Sky does it again and ushers in a new era in transportation.