“This is the best food photographer on the planet, you don’t want anyone else. He will work with you and is a great partner.”—Creative Director Charles Zunda, Owner of Zunda Group, LLC Colin Cooke’s unique look and lighting for food presentation is so good that Newman’s Own, Inc., tracked him down after seeing an earlier campaign for California Pizza Kitchens.
They wanted Colin to redo and create packaging and social media for their growing line of Newman’s Own All Natural Thin & Crispy Pizzas. Working in NYC at Go Studios with Creative Director Charles Zunda of Zunda Group, LLC, and client David Hinkle, Colin shot five to six finished pizzas with different flavors and toppings for the client to choose from. Shooting pizza to portray it as appetizing can be quite a challenge for any photographer and food stylist.
Each pizza took about one hour to build. Newman’s also wanted a cheese pull—that stylized shot of perfectly congealed cheese strands stretching seductively from a slice of pizza as it’s lifted from the pie—requiring Colin’s expertise in shooting style, composition, lighting and time. The campaign transpired over several months as new varieties with gooey and mouth-watering toppings and flavors were added to the line. Irresistible, thin-crusted pizzas are just one of Colin’s many food specialties.
Paul Newman would no doubt be thrilled to co-star with these beauties, and proud to say, “In crust we trust.” Irresistible, thin-crusted pizzas are just one of Colin’s many food specialties. Paul Newman would no doubt be thrilled to co-star with these beauties, and proud to say, “In crust we trust.”