Keurig’s convenient, easy-to-use coffee brewers and packaged selections make such great coffee you feel like you’re in your favorite café. They wanted to show those warm, authentic moments you get with each perfect cup of coffee in their latest campaign for their brewers and select packaging. Photo/ Video Producer Hannah Mc Nulty and Sr. Art Director Ryan Dreimiller chose lifestyle photographer and director Jim Purdum to capture the Keurig difference.
Last July Jim Purdum got to do what he loves best, document people who live and enjoy life to the fullest. Jim spent a week in Alaska photographing various folks he met around the small coastal town of Cordova and the vast Bristol Bay region as part of an ongoing personal project that explores the theme of choosing to “get off the treadmill of life.”
A beckoning mountain town with spectacular vistas and a touch of sophistication for all seasons – does a hidden gem like this exist? You bet it does, and Jim Purdum has captured it all for Vail Resorts in Breckenridge, Colorado, with a new resort campaign for Breckenridge Main Street.
Jim Purdum tells stories with authentic moments, whether he is crafting a brand for a client or capturing a personal journey. His love of travel has brought fleeting moments of unique beauty, adventure and lifestyle to his audience. This past year, that sense of adventure brought him to a self-assigned stock photography project on Peru, where he followed some LA friends on vacation.