When Battle Medialab set out to produce the new Cognex campaign “Don’t Make History - Make the Future” they wanted a vision to reflect the company’s innovative business solutions. Battle loves to create, inspire and reinvigorate powerful brands. With those precise parameters, Partner/Creative Director Adam Dearborn and Art Director Oscar Bastidas wanted the best photographer, frequent collaborator and friend Claudio Napolitano to present the Cognex concept.
Feet. They ain’t pretty whether they are attached to that high-fashion stick model, that plasticized celeb actress or that superhero athlete on performance-enhancing drugs. It sure does take a lot to make them look good even with all those pedicurists around today. But then along comes our Claudio Napolitano who can make anything look marvelous with his painterly photography.
Sony Pictures and Televisa got the green light for their new TV series The Blue Demon, inspired by the real-life story of Alejandro Muñoz Moreno, better known as The Blue Demon. SPT assigned key art production to advertising and celebrity photographer Claudio Napolitano, with shooting on location in Mexico City.
Imagination is never in short supply for Claudio. Whether he is collaborating with a client or focusing on a personal project, he is always creating intriguing and conceptual imagery in his signature style. His most recent personal series, entitled Foregin Influence, explores the positive impact immigration has had on the United States.
“Everyone deserves a BOLD portrait,” Claudio Napolitano tells us of his dynamic portfolio featuring stylized portraits of celebrities, big time CEO’s and every day people. Page after page of his book is filled with imaginative photographs that range from dark, moody and cinematic to bright, humorous and aspirational.
Mexico-based agency Arrechedera Claverol (AC) has been acquired by renowned advertising agency McGarryBowen. For the new company portraits, they chose Claudio Napolitano as their photographer and flew him from New York to Mexico, further strengthening a long-standing work relationship with now AC/McGarryBowen
A series of portraits by Claudio Napolitano honoring immigrant women in America, There Will Be Blood recognizes the efforts women from around the world have put into the empowerment of their gender and to our society’s growth.