Grit, perseverance and built for tough— a winning combination that brings athletes and the Ford F-150 truck together in four of the most visually stunning, action-packed Ford USA TV commercials directed by award-winning filmmaker Peter Rodger.
Award-winning international director Peter Rodger has always been inspired by the iconic work of Sebastiao Salgado’s unflinching images of workers. Recently Peter Rodger had the opportunity to follow that inspiration with a 52-minute documentary film for new client, The Ministry of Fishing – Morocco. Peter was asked to document every facet of the fishing industry. From packing, to artisan fishing, to state of the art fishing, to canning, transport, testing, laboratory work, shellfish, pollution control, farming, over-fishing —you name it — Peter covered it all.