“To be trusted to create visuals for the launch of a new model car is an honor,” says Lee Waters, “especially when that car is part of the Ford family.” BlueSky CGI and Ford have been creative accomplices for a long time. In the client/creative world we can consider them “going steady.”
On their most recent collaboration, Lee, Rick and their team of artists were entrusted with the imagery for the launch of the new Ford F150. Having a deep understanding of the brand, Lee explained that this vehicle is a staple in the Ford lineup and an honor to work on. Not only is it special to be making the final touches on the images before the vehicle goes to market, but it’s fun to know about advancements in design 6 months before anyone else does.
Aside from upholding the level of excellence the brand visually expects, BlueSky knows that discretion is key on projects like this and relishes in keeping their work secret until Ford is ready to spread the word. Now that this campaign has gone live we are excited to share the newest work from our favorite “car whisperers.” To see more of your favorite vehicles check out the Automotive (link to http://cgibluesky.com/automotive/) section on BlueSky CGI’s updated site.