“Actually, I can” is the mantra behind Liv Cycling’s new video campaign focusing on the stories of women who have overcome their self-doubt and achieved strength of mind and body. Director Tom Kranzle and his team at Venture Visuals had the pleasure of working with Liv on 31 of these stories that send a message of encouragement throughout their community.
For the majority of the videos, Tom and his team filmed and edited the content in its entirety and for a few of the pieces they sifted through existing assets and edited together additional stories to match the campaign. One of the teams favorite stories to visually tell was that of cancer survivor, Kendra Wilks. Kendra overcame two bouts of cancer and has come out on the other side with a lot of fears and questions.
Liv is dedicated to helping ease Kendra's fears and encourage her renewed sense of self as they are doing for may other women in their cycling community. As Tom tells us, “Liv is truly a beautiful brand built by women for women. They simply want to encourage each other to realize the best version of themselves and get out there on their bikes." We believe storytelling like this is advertising at its best. What is your story? Venture Visuals is ready to help you share it with the world.