Feet. They ain’t pretty whether they are attached to that high-fashion stick model, that plasticized celeb actress or that superhero athlete on performance-enhancing drugs. It sure does take a lot to make them look good even with all those pedicurists around today. But then along comes our Claudio Napolitano who can make anything look marvelous with his painterly photography.
Recently, Claudio put a welcome twist on meet and greet with his Feet Shakes campaign for Alma DDB and client Angel Bins. Angel Bins is a for-profit recycling company that helps schools and other charitable organizations raise money through the recycling of shoes exported to Central America and Africa.
With his conceptual artistry, love of color and lighting mastery, Claudio has created his signature multi-layered images rich in aesthetics and meaning. Feet meet, embrace and show off strength and beauty with a palette of flesh tones and vibrant nail colors. It's a win-win community solution to help give back and raise funds. Claudio manages to put a heartbeat in feet, and Angel Bins gets to put its best foot forward.