In a recent project Tadd Myers and his crew had the opportunity to work with a Dallas-based Ad Agency and H-E-B, a prominent Texas-based grocery store chain to highlight their support of youth across Texas and 4-H program Livestock Shows and Auctions around the state.

4-H programs focus on teaching young people life skills, leadership and responsibility through animal husbandry. “With this project I knew we’d be focusing on real people at these events. Flexibility is always key to the production on projects like this since our team had to secure releases prior to or while shooting,” says Tadd. Photographically, he wanted the final images to be both cohesive as a group and portray the kids caring for their livestock in a beautiful and engaging way. Tadd finds that sweet spot and reveals the dedication, pride and tenderness in every gesture and face.

The client loved the locations and the idea of kids actively participating in community events. A small selection of the images are being used for a wonderful :30 sec broadcast spot and other online marketing efforts. Wanna see more of "deep in the heart of Texas" with H-E-B grocery…just click here.