The shoe is finally on — how shall we say it—the other claw, hoof and paw. PETA, the largest animal rights organization in the world, is passionate about animal welfare and they have met their match in the passionate artistry of photographer and director Claudio Napolitano.
Claudio recently worked with agency Archer Troy and the brilliant and innovative Rabbit House Production Company on the latest PETA campaign “Are You still Hungry?” Technically challenging, Claudio had to work with a puzzle of separate images and then bring them all together to portray very shocking, atypical scenes. “This was a very interesting work for all the crew involved, being PETA, a very important organization with great campaigns. We wanted to be as accurate as possible with the overall look and feel so the message would be clear, and we could definitely raise awareness on this matter,” says Rabbit House Executive Producer Ada Odreman.
Claudio’s remarkable imagery of CHIKMAN, COWOMAN and PIGMAN are pure culinary karma. The next time you’re about to order that steak or breakfast bacon or those spicy chicken wings remember—you’re the beef. Claudio gives tremendous thanks to Executive Producer Ada Odreman and the Rabbit House team of Production Manager Mónica Moreno Fernandez, Art & Wardrobe by Pau Malo, Make up & Visual Effects by Gustavo Adolfo González and Johangrid Barboza, and Post-Production by José Carlos Martínez and Luis Peña. PETA’s “Are you Still Hungry?” will be competing in Cannes. ( https://we.tl/mBF4YeBhTB)