“It’s been an absolute pleasure working with Scott on BEARPAW’s TV campaigns the last three years. And there’s a reason we worked together three years in a row. Scott brings a level of professionalism, expertise and has a deep understanding of his craft. He’s open to ideas and brainstorming and doesn’t shy away from being candid, which is appreciated. It’s amazing to see the talent behind the camera visualizing how the spot will end up throughout the process, and being elated with the end result as a client.” —Edna L. De Pamphilis, Global Marketing Dir. of Bearpaw.
Lifestyle director and photographer Scott Montgomery’s current series of broadcast spots and companion stills for Bearpaw, iconic North American footwear brand, are continuity in action. Four 15-second spots have been in strong network rotation and Times Square since the fall and will continue through Spring of 2019. Produced on location in Raleigh/Durham North Carolina, Scott captures a range of "anywhere America” that fits Bearpaw’s demographic perfectly.
In our make believe and produced world of advertising, sometimes getting real and authentic is hard. Scott achieves real with an emotional soul. Not raw documentary— rather his work is considered, compositionally strong and subjects are engaged. Viewers identify with his work because it feels like honest experiences of family and friends.