Lifestyle photographer and director Dennis Welsh produced stills and a 30-second spot for a National Grid legacy campaign. Dennis and his team—working with Melissa Tobin, Smart Energy & Connected Solutions Marketing— thoughtfully conveyed the bold move National Grid is taking by putting customers and the environment first. Delivering smart, clean, affordable energy to homes and businesses in the Northeastern United States and the UK is at the heart of the action.
Shot on location in one day, in an energy-efficient home in Ipswich, Mass., Dennis and team coordinated shots, lighting, sound and talent for video and a specific list of stills. Capturing an honest and upbeat look and feel, Dennis has created a story of prosperity and well-being with hardworking families making innovative choices for the future.
With the support of National Grid, parents and kids are finding ways to implement sustainable energy, learning a lot and reaping financial rewards. Viewers get to share in commitments for saving on tap water, heat and electricity—some of the greatest challenges facing communities today. It is a clear and present picture for a new path to energy efficiency. National Grid is on the scene every step of the way with print, broadcast and the internet. See the director’s cut here. http://www.denniswelsh.com/new-hampshire-tourism-1/2019/4/3/national-grid