The world is about to get better, especially in this Super Bowl season where great guacamole flavor comes out on top. Tom Hussey scores big with his latest promotion for Avocados from Mexico (AFM) for the Ultimate Big Game. Tom shot a multi-faceted campaign of print, video spots, digital and in store promotion with football legend Deion Sanders and his fiancée, award-winning TV and film producer Tracey Edmonds. 

Welcome to the Goodness Hotel is an integrated approach combining the AFM brand with data, innovative technology and vibrant visuals in a digital hotel space to celebrate the Big Game. The power couple share their favorite “Always Good” guacamole recipes in the colorful lobby spaces and fans can interact to win big prizes. Enter a Goodies Shop with an exclusive big game swag, a Genius Music Lab to create your own jam, an Elevator to explore rooms and activities, and a “Say Avocado” station where you can snap a selfie to share with friends. Get ready and get your guac and football here. Follow @tomhusseyphotography for more new work. Follow us for news and updates @dougtruppe.