Photographer Tom Hussey Captures the Essence of BMW Service

Award-winning Tom Hussey, known for his poignant and evocative imagery, partnered with BMW to highlight the essence of BMW service for a series of exhibitions and digital campaigns. Dedication, precision, and innovation synonymous with the brand's luxury are captured in the BMW story from start to finish.

Tom  takes us into the world of daily automotive service with the mechanical aspects of car maintenance, meticulous attention to detail and unwavering commitment to excellence. Shot on location at one of  BMW’s sleek, modern service facilities, skilled technicians work with precision and expertise in moments of intensity, focus and pride. Each vehicle receives attention to detail and the utmost care to create the ultimate in handling, engineering, and interiors with intention for the renowned brand. From close-up shots highlighting the intricate craftsmanship of BMW engines to panoramas showcasing the state-of-the-art facilities, Tom presents the story of superior service found in BMW centers worldwide.

"Working with BMW has been an incredible experience. Their commitment to excellence and innovation is truly inspiring, and it has been a privilege to capture the essence of BMW service through my photography."

The automotive industry continues to evolve and  BMW remains at the forefront of innovation, setting the standard for flawless design and service. Tom’s creative collaboration with BMW reaffirms their dedication  to these exceptional vehicles for performance and electrifying efficiency now and into the future. Making the pulse run faster for devoted and daring customers is fundamental to the BMW brand. Tom never slows down and it shows.  See www.TOMHUSSEY.com for more of his latest stories. Follow Tom @tomhusseyphotography.

TOM HUSSEY Photography: A Perspective on the Possibilities of AI

AI has become an all-consuming topic in advertising lately, with discussions revolving around how to utilize it and/or how to address its implications. Personally, I’m treating AI as a new tool with fresh possibilities for my work.

Recently, I decided to experiment with a new bit of AI software that generates an entirely new face, matching the look and feel of the original photograph. 

Within 10 minutes, I successfully crafted a completely "new person" using AI. I selected the ethnicity, age, hairstyle, hair color, eye color, expression, and more, creating a new face that doesn't exist in reality, yet matches the mood of my original image impeccably. 

In my opinion, the AI used here introduces two advancements. First, the face I created is not that of an actual living person, and second, the speed and accuracy at which this transformation occurred is truly astounding. Traditional methods would have entailed photographing a different person (ensuring a close match in terms of pose and lighting), and then meticulously retouching the new head onto the existing image to achieve a seamless and believable result. As many of you can likely relate, this conventional approach would have consumed far more than the ten minutes I spent crafting the "after" image in the examples below. 

As I delve deeper into the realm of AI, my experience in its applications continues to grow. This newfound expertise enables me to harness AI as a valuable tool in my image making. By immersing myself in its intricacies and pushing the boundaries of what is achievable, I have developed a profound understanding of how AI can augment and elevate various aspects of my work. 

The transition from film to digital photography had a profound impact on my creative process, as images showed almost immediately allowing for creative changes in almost real time. The swift emergence of images empowered me with newfound efficiency and inspiration, transforming the way I approached my craft.

 Similarly, embracing AI is again expanding my horizons, igniting a fresh wave of inspiration utilizing these new tools to create images. I’m truly inspired and am now approaching my work with renewed passion and innovation. See more of Tom’s stories and client work at his site. And follow Tom for his latest updates @tomhusseyphotography.

Face forward original.

A mistake that maybe matches the mood ?

My original portrait.

Now the AI image.

Tom Hussey Photography Captures the Heart and Soul of Frost Bank in New Campaign

Award-winning commercial and advertising photography studio Tom Hussey Photography recently completed a new multifaceted campaign with Frost Bank. Shot on location, Tom features Frost Bank employees and their commitment to the bank’s customer service and community involvement. Tom and his team spent several days on location in the offices, capturing candid moments of the bank employees working and supporting clients and one another. The resulting images capture the heart and soul of Frost Bank, its employees and how they care for customers. "We wanted to create a campaign that really showcased the personal touch that Frost Bank brings to its customers," says Tom. "By photographing real employees in real-life situations, we were able to capture the authentic moments that make Frost Bank special."

The campaign is out now in print, digital materials, billboards, online ads and social media content. Each image is accompanied by a tagline that reinforces Frost Bank's core values of integrity, people first, talent, grit and gumption. See more of Tom’s latest work @tomhusseyphotography and at his site.

Tom Hussey Welcomes You to the Goodness Hotel for Avocados from Mexico

The world is about to get better, especially in this Super Bowl season where great guacamole flavor comes out on top. Tom Hussey scores big with his latest promotion for Avocados from Mexico (AFM) for the Ultimate Big Game. Tom shot a multi-faceted campaign of print, video spots, digital and in store promotion with football legend Deion Sanders and his fiancée, award-winning TV and film producer Tracey Edmonds. 

Welcome to the Goodness Hotel is an integrated approach combining the AFM brand with data, innovative technology and vibrant visuals in a digital hotel space to celebrate the Big Game. The power couple share their favorite “Always Good” guacamole recipes in the colorful lobby spaces and fans can interact to win big prizes. Enter a Goodies Shop with an exclusive big game swag, a Genius Music Lab to create your own jam, an Elevator to explore rooms and activities, and a “Say Avocado” station where you can snap a selfie to share with friends. Get ready and get your guac and football here. Follow @tomhusseyphotography for more new work. Follow us for news and updates @dougtruppe.

Deion Sanders and Tracey Edmonds Press Release for Avocados from Mexico.

Claudio Napolitano Honored By 17th Annual Black & White Spider Awards

“Lurking,”Claudio Napolitano’s black-and-white portrait of a Cuban boxer has been nominated in the 17th Annual Spider Awards in the sports category. Claudio loves to push the envelope, striving to create images that tell unforeseen stories. His motto, “If there is no work, then you have to create it for yourself,” propels him to seek out opportunities in the U.S., Europe, and Latin America and the results are always visionary and award-winning. See more at his site claudionapolitano.com Follow us @DougTruppe for more new work and news.

“Lurking,” nominated in the Sports Category of the 17th annual Spider Awards.

We're On the Road with Tom Hussey: At the Dog Show

Everyone thinks they have the best dog and none of them are wrong. Tom was driving back to the studio after purchasing a new camera. He passed a large convention center in Dallas and noticed the marquee said “Dog Show.” Being adventurous, he decided to give his new camera some exercise and see what was going on. 

It was like walking onto the set of “Best in Show” but with the smells you don’t get watching a movie. Huge mounds of dog hair, some as much as three to four feet high filled the venue.  He created a promo booklet from the images made that day. The book is on the site as it was printed with wonderfully designed quotes on the images befitting the grandeur of man’s best friend.

See more images from the Dog Show here and follow @tomhusseyphotography to see new work. Follow @dougtruppe for more news and stories.

Trained and ready for the moment.

It’s the moment. to shine.

We're on the Road with Tom Hussey: 'Tis the Season for Six-Man Football

Tom documented the six-man football team of a small private high school near his home in Dallas, Texas. “I had never heard of the six-man game, as most people are familiar with the traditional 11-man game and came to it by a special connection,” he says.  In six-man the scoring is high and the action is almost non-stop.  The final score of the last game of this particular season was 85 to 86, with the Mighty Lakehill HS Warriors winning the contest. A lot of six-man football is played by small schools in small towns across Texas. The game helps schools with lower enrollments to enjoy the Friday night high school traditions common to Texas. 

Tom photographed all of the home games and traveled to all the games away from home.  He captured the entire experience, even riding on the school’s bus to and from the contest. “I will tell you riding back from a game over an hour away from home with sweaty teenage boys is quite the experience. It was really fun watching, talking and photographing them, the smell on that bus could peel the paint.”  See more imagery from Tom’s Six-Man Football here  and follow @tomhusseyphotography https://www.instagram.com/tomhusseyphotography/ for more updates and stories.  Follow  us here.

We’re on the Road with Tom Hussey: At the Dirt Racetrack Full Speed Friday Nights

Tom was on assignment for AAA. The job—travel by car within a defined territory to find “America” photographically. The images were to be used in decorating a new AAA headquarters. 

On the first day, after getting his bags and rental vehicle, he headed north from Minneapolis and stumbled on an oval dirt racetrack going full speed. It was a Friday night. “You could picture this track back in the ‘20s and ‘30s. Drivers with home-built cars and guys handy with screwdrivers and wrenches would show up at a dirt oval to see who was fastest,” he says. No big sponsors, no glass suites, just skill, passion, friends, family and the hope of a checkered flag. The final checkered flag falls over the finish line. Trophies and cold beer get shared as trailers are loaded. Lights go out and the hopes and plans for next Friday night’s chase start revving up. See more of the Racetrack images here and follow @tomhusseyphotography  for more updates . Follow @dougtruppe  for latest news and stories.

Tom Hussey Creates a Digital Experience for Avocados from Mexico with Drew Brees for the 2022 Big Game

No matter who goes home with a trophy on February 13, 2022, we know who the real winner is. Tom Hussey transforms brand building with his multifaceted digital campaign specifically created for the 2022 Big Game for Avocados from Mexico (AFM), now in a new partnership with eCommerce Acceleration platform MikMak. Titled “House of Goodness,” the  AFM Digital Experience is hosted by former star quarterback Drew Brees who gives visitors a welcoming first-hand look into the “always good” world of avocados. Tom created the vibrant imagery and footage populating a virtual home featuring several unique spaces and experiences that  consumers can navigate, including: taking a selfie with Brees, watching the brand’s Big Game TV spot, discovering new guacamole recipes, purchasing avocados directly at the many shoppable touchpoints across the platform and providing in-store QR codes that drive directly to the brand’s website.

Covering print, video spots, digital and in-store promotion, Tom’s innovative and integrated approach combines the best of brand performance using data, technology and lively visuals in a digital space. The campaign has been profiled in ADWEEK, Marketing Dive and other various trade/media outlets.  Follow Tom for more updates and stories @tomhusseyphotography.

Click on Drew Brees below to Welcome You to the Big Game Kitchen

Click on the GUAC ZONE to see Drew Brees Welcome You to the Big Game Game Room