Allscripts patient technology makes all things possible, especially in this fluid 60-second broadcast video, internet and print campaign from award-winning film director Peter Rodger. Produced by Chris Lettley and EP Jim Evans of production company Untitled and working with creatives of Digitas Health New York, Peter captures the power and importance of Allscripts technology for caregivers and their patients facing critical situations with deep admiration and compassion in every cinematic image.
Mohammed V Foundation—established by His Majesty King Mohammed VI of Morocco, in 1999, provides humanitarian relief to victims of natural disasters as well as welcoming home Moroccan nationals who live abroad. Working with NGO programs and ready with food support, social programs, cultural activity and education, the foundation is guided by its motto, “Ready To Help The Needy.” Award-winning director Peter Rodger understands the human condition.
Award-winning international director Peter Rodger has always been inspired by the iconic work of Sebastiao Salgado’s unflinching images of workers. Recently Peter Rodger had the opportunity to follow that inspiration with a 52-minute documentary film for new client, The Ministry of Fishing – Morocco. Peter was asked to document every facet of the fishing industry. From packing, to artisan fishing, to state of the art fishing, to canning, transport, testing, laboratory work, shellfish, pollution control, farming, over-fishing —you name it — Peter covered it all.
These are first responders; trained men and women who come to our aide in a moment’s notice. They are also the focus of Peter Rodgers latest commercial and print campaign for Ford.
Peter Rodger and the creative team at Leo Burnett walked into Firestone on the day of their shoot with two objectives: to capture real-life Firestone technicians doing what they do best, maintaining and fixing cars, and to have fun.